Bershka
Generation Bershka
Brand
ProjectGeneration Bershka
Date
Sep 2024
Description
Generation Bershka is a studio-based fashion editorial featuring model Dominik Datko. Photographed by William Arcand, the campaign highlights utilitarian streetwear silhouettes through a series of polished portraits and full-length shots. The imagery utilizes soft, diffused studio lighting to emphasize texture and layering, with a focus on monochromatic ensembles, technical cargo pants, and oversized knitwear. The compositions are set against high-contrast solid backgrounds in orange-terracotta and cool-toned blues, leaning into a clean, minimalist aesthetic.
Style
Lifestyle
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