The Generation Bershka project presents a series of fashion editorials featuring model Dominik Datko. Captured by photographer William Arcand, the campaign leans into a minimalist streetwear aesthetic, highlighting utilitarian silhouettes through layered outerwear, cargo trousers, and oversized knitwear.
Utilizing a controlled studio environment, the imagery makes use of soft light and clean, high-contrast backdrops to focus on garment texture and technical detailing. The editorial series explores a balanced colour palette, shifting between warm orange-terracotta tones and cool teal-blue gradients to define each look.
