Bershka

Apr 2025

Bershka’s 'New In Botanic Sandals' campaign showcases a collection of floral and metallic footwear through a series of commercial and editorial fashion portraits. The imagery utilizes a clean, minimalist studio aesthetic to emphasize the interplay between botanical motifs and contemporary apparel, including contrast-stitched denim and structured separates. Photographer Javier Avila and fashion editor Fer Sempere maintain a cohesive visual language across the series, employing even studio lighting and vertical compositions to highlight product textures. The campaign balances playful, candid posing with structured commercial focus, set against neutral and warm-toned backgrounds.

Vertical, Clean, Commercial

High Street Fashion

White Seamless