Bergdorf Goodman

Sep 2025

Bergdorf Goodman presents 'The Right Feel,' a menswear fashion campaign that focuses on the tactile qualities and structured tailoring of seasonal layers. Through a series of editorial portraits, the project highlights a palette of earthy tones and rich textures including tweed, houndstooth, and wool knits. Photographed by Robbie Lawrence with art direction by Ethel Park, the series employs a minimalist studio aesthetic. Clean lines and soft light emphasize the construction of the garments, with fashion styling by Matt Holmes providing a cohesive approach to the collection. The campaign features model Tyler Riggs, who portrays a range of layered looks across the various frames.

Clean, Editorial, Vertical

Soft Light

Menswear