Bank of America
Bank of America's human-centric commercial campaigns and brand films in banking and finance
Featured Bank of America projects
This week's top Bank of America projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Bank of America · Boys of Summer (MLB) :30
Bank of America’s Boys of Summer :30 commercial follows a youth baseball team and their coach as they navigate the preparations for a state tournament. The narrative centers on the rhythm of team practice, capturing moments on the diamond and the shared downtime of athletes in the community. The spot utilizes live-action technique, favoring wide landscape framing and warm cinematic color grading. Throughout the film, natural light emphasizes the setting, grounding the team's routine in a relatable, authentic aesthetic. Production credits include Hill Holliday for agency and creative direction, with music and sound design by MAS-Music and Strategy.
Bank of America · Tomorrow Starts Today
Bank of America’s 'Tomorrow Starts Today' commercial campaign explores themes of anticipation and community through a series of twilight sequences. The project captures the quiet transition of small-town life, moving through local landmarks including diners, laundromats, and neighborhood sports fields under the cover of dusk. The execution relies on a cinematic, live-action technique, utilizing a palette of moody ambient light punctuated by the warm, interior glow of suburban windows and neon signage. Production was handled by Rattling Stick, with creative development by Leo Burnett Chicago and post-production work by Parliament.
Bank of America · "Looking Back"
Bank of America’s "Looking Back" campaign explores the intersection of sports heritage and personal legacy. The project, developed by Leo Burnett Chicago, employs a live-action technique that bridges contemporary portraiture with historical archival footage. The film utilizes cinematic atmospheric lighting and warm golden hour tones to depict a baseball player in a focused, quiet moment of preparation within a stadium dugout. Perpetual Motion provided the music and sound design, which underscores the narrative shift between past and present.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
