Balmain
Balmain's architectural tailoring, bold luxury fashion and cinematic campaigns across high fashion
Featured Balmain projects
This week's top Balmain projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Balmain · Fall 2026 Ad Campaign
For the Balmain Fall 2026 ad campaign, creative directors Stefano Cerenzi, Leonardo Ciacca, and Antonin Tron orchestrate a masterful interplay of texture, light, and architectural rigor. Shot by photographers Suffo Moncloa and Justin Leveritt, the campaign unfolds as a series of moody, cinematic portraits that lean into the brand's heritage of sharp tailoring and decadent material contrast. The imagery, which incorporates techniques such as chiaroscuro and 35mm film, captures a sophisticated tension between the softness of velvet and lace and the hard, glossy edges of structured leather. Whether situated against the minimalist geometry of a modern glass-walled home or the raw, expansive backdrop of a mountain landscape at twilight, the styling by Agata Belcen anchors each look in a narrative of authority and understated glamour. Hair by Karim Belghiran and makeup by Karin Westerlund reinforce this sleek, polished aesthetic, while set designer Spencer Vrooman constructs environments that feel both intimate and vast. Featuring models like Abuk Yor, Stephanie Cook, Mariane Godoy, and Katherine Wilkey, the campaign channels a sense of deliberate poise. This high-fashion editorial work successfully bridges the gap between lifestyle photography and luxury commercial portraiture, emphasizing the clean lines and intricate patterns of the collection through high-contrast lighting that demands attention to every detail.
Project Balmain · Balmain F/W 2026 Campaign
For the Balmain F/W 2026 campaign, the iconic luxury fashion house delivers a masterclass in editorial minimalism and structural sophistication. Through the lens of photographer Suffo Moncloa, the collection leans into a moody, cinematic visual narrative that elevates everyday attire into the realm of high-art storytelling. The campaign oscillates between the intimate tension of low-key chiaroscuro lighting and the expansive, natural light interiors of architectural settings, creating a tactile dialogue between garment and space. Fashion editor and stylist Agata Belcen curates a lineup of pieces featuring intricate metallic floral patterns, sharp shoulder detailing, and opulent velvet textures, all modeled with a composed, deliberate elegance by Abuk Yor, Mariane Godoy, and Steffi Cook. The creative vision is unified by a sleek, pulled-back aesthetic, supported by precise hair styling from Karim Belghiran and a refined makeup palette by Karin Westerlund. Casting director Julia Lange contributes to a cohesive, high-fashion identity, while set designer Spencer Vrooman grounds the editorial campaign in environments that feel both modern and timeless. By integrating bold logo placement with the raw, rhythmic shadows of studio strobe and natural lighting, the campaign captures the quintessential essence of Balmain: a brand that finds harmony between aggressive luxury and the quiet, sculptural beauty of the human form.
Balmain · Destin de Balmain
Balmain presents Destin de Balmain, a fashion campaign that features an ensemble cast navigating a series of stark, minimalist interiors and architectural corridors. The production leans into high-contrast lighting to highlight structured outerwear and metallic hardware. Conceptualized with a focus on geometric movement and maze-like structures, the project utilizes cinematic overhead tracking shots to maintain a clean visual rhythm. The piece features post-production and visual effects from Max Cooper and Modern Post, with sound design by Company 3 New York.
Project Balmain · Balmain Spring/Summer 2026 Campaign
For the Balmain Spring/Summer 2026 campaign, the storied luxury fashion house strips back the noise to focus on the interplay between architectural garment construction and the human form. Through the lens of photographer Zoe Natale Mannella, the project embraces an aesthetic of editorial minimalism, where a stark, high-key backdrop serves as a canvas for the collection’s intricate details. The work leans heavily into texture, contrasting the weight of structured leather against the fluid, earthy elegance of draped terracotta gowns and complex crochet knits. This commercial campaign succeeds by isolating the tactile nature of the fabric, allowing the pleats, fringe, and geometric patterns to command the viewer's attention. Stylist Agata Belcen anchors the visual narrative with precise choices that celebrate the house’s heritage, while the collaborative efforts of hair stylist Yuji Okuda and makeup artist Anthony Preel ensure each portrait remains focused and contemporary. With casting led by Aymeric and brought to life by models Kethia Ngeleza and Valya Fedotova, the imagery utilizes a mixture of soft natural light and precise studio strobe setups to emphasize form. The result is a sophisticated portfolio that feels both timeless and urgent, proving that in the world of high fashion, sometimes the most powerful statements are found in the clean, deliberate silence of a perfectly executed studio portrait.
Project Balmain · Fall 2023 Men's Ad Campaign
The Balmain Fall 2023 Men's Ad Campaign is a masterclass in high-fashion editorial storytelling, reflecting the vision of Creative Director Olivier Rousteing. Captured through the sharp, cinematic lens of photographer Thibaut Grevet, the campaign leans into a sophisticated, minimalist aesthetic that prioritizes structural integrity and bold color blocking. The visual narrative utilizes studio strobe lighting and intentional motion blur to elevate the collection's futuristic accessories, particularly the sculptural sneakers, which are treated with the same reverence as the house's signature tailored blazers and ornate berets. Set against a recurring, muted emerald green backdrop, the work explores a tension between sharp graphic lines and ethereal, dreamlike textures. With set design by Philipp Haemmerle, the campaign achieves a surreal, high-contrast atmosphere that emphasizes the interplay between matte fabrics and shimmering crystal embellishments. Casting, managed by Anita Elizabeth Bitton, features models including Leelou Laridan, Xue Huizi, JeeHoon Bae, and Ottawa Kwami, who embody the refined, avant-garde spirit of the collection. The synthesis of medium format techniques and directional lighting produces a series of portraits that feel both intimate and otherworldly. By balancing architectural tailoring with experimental, high-speed freeze imagery, the campaign successfully positions the luxury house at the intersection of classical craftsmanship and modern, conceptual art, delivering a campaign that feels simultaneously timeless and pointedly forward-looking.
Project Balmain · Holiday 2025 Ad Campaign
The Balmain Holiday 2025 campaign leans into a sophisticated, editorial aesthetic, set against the backdrop of ornate, classical interiors. Photographed by John Yuyi, the project explores the interplay between structured luxury fashion and reflective architecture, utilizing complex mirror compositions and warm, natural light to frame the collection's tailoring and accessories. Creative directors Ezra Petronio and Lana Petrusevych curate an atmosphere of polished, quiet opulence, with imagery that prioritizes texture and geometric precision. Across a series of indoor settings ranging from marble-clad spaces to patterned hotel suites, the campaign highlights the brand's sharp silhouettes and hardware-focused handbags. The execution employs clean, atmospheric compositions, occasionally integrating analogue-inspired film textures and experimental perspectives through glass surfaces, maintaining a consistent focus on high-end garment details and structured forms.
Puma, Balmain · Launch Campaign
The collaborative campaign between Puma and Balmain blurs the lines between high-fashion editorial and high-performance sport. Set within a combat sports environment, the film features Cara Delevingne and a cast of athletes, grounding the collection in a gritty, kinetic atmosphere. The project leans into a distinct visual identity, utilizing low-key chiaroscuro lighting and warm tones to emphasize the textures of the apparel. The edit balances the precision of athletic movement with elevated styling, featuring sequined details alongside traditional boxing gear. The work employs a cinematic, analogue film aesthetic characterized by deliberate grain and dynamic cutting rhythms to bridge the two houses.
Balmain · Cara Delevingne x Puma x Balmain
Balmain presents a high-energy collaborative campaign featuring Cara Delevingne and a ensemble of athletes. The project explores the intersection of sportswear and luxury fashion, pairing high-performance boxing-inspired apparel with the label's signature embellishments and sequined textures. The film utilizes a cinematic, gritty aesthetic set against an industrial backdrop. Technical execution relies on high-contrast lighting and a rapid-cut edit that incorporates archival film frames to heighten the intensity of the movement-focused narrative.
Disney, Balmain · The Lion King Collection
Disney and Balmain collaborate on The Lion King Collection, a high-fashion campaign presented as a live-action commercial. The imagery centers on sculptural, metallic-toned garments worn by models in an outdoor setting, where the clothing interacts with the reflective environment. The production, credited to Eleanor, utilizes natural light to emphasize the textures and saturated golden hues of the pieces. The film captures the collection's focus on heavy, ornate apparel through a series of dynamic, horizontal compositions.
Balmain · Blanc
Balmain presents Blanc, a product-focused fragrance campaign that explores the intersection of luxury design and botanical form. The film features high-contrast black and white styling to highlight the geometric silhouette of the fragrance bottle, juxtaposing man-made sculptural elements against organic textures. The piece employs clean composition and dramatic studio lighting to showcase details such as Buddha hand, limes, and white blossoms. Through monochromatic grading and an emphasis on reflective surfaces, the production highlights the product's sleek aesthetic within the beauty sector. The creative process was helmed by Balmain, with post-production and visual effects provided by Consulate.
Project Balmain · Balmain SS25
The Balmain SS25 campaign captures the house's latest collection through a blend of high-fashion tailoring and casual elements. Photographed by Jean-Marie Binet, the imagery highlights the contrast between sharp, structured blazer silhouettes and relaxed denim. Models Hamaam Pelewura and Julia Meseguer showcase the pieces against both minimalist interiors and deep crimson architectural backdrops. Utilizing editorial techniques such as natural light and clean flash photography, the campaign emphasizes the rich textures of tweed, satin, and soft leather. The accessories, particularly the signature handbags with bold metallic buckles, serve as central focal points across the series.
Project Balmain · Balmain Resort 2026
Balmain presents its Resort 2026 collection through a series of fashion editorials and campaign portraits. The imagery leans into a minimalist studio aesthetic, using clean, soft light to emphasize the structured tailoring and bold textile contrasts of the season. Creative direction by Olivier Rousteing and photography by Zoe Natale Mannella define the visual identity of the project. Featuring model Lainey Hearn, the collection compositions often pair oversized knitwear and statement outerwear with sharp hardware accents against graphic, color-blocked backdrops. Casting for the campaign was provided by Anita Bitton.
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