Balmain

Jul 2026

For the Balmain Fall 2026 ad campaign, creative directors Stefano Cerenzi, Leonardo Ciacca, and Antonin Tron orchestrate a masterful interplay of texture, light, and architectural rigor. Shot by photographers Suffo Moncloa and Justin Leveritt, the campaign unfolds as a series of moody, cinematic portraits that lean into the brand's heritage of sharp tailoring and decadent material contrast. The imagery, which incorporates techniques such as chiaroscuro and 35mm film, captures a sophisticated tension between the softness of velvet and lace and the hard, glossy edges of structured leather. Whether situated against the minimalist geometry of a modern glass-walled home or the raw, expansive backdrop of a mountain landscape at twilight, the styling by Agata Belcen anchors each look in a narrative of authority and understated glamour. Hair by Karim Belghiran and makeup by Karin Westerlund reinforce this sleek, polished aesthetic, while set designer Spencer Vrooman constructs environments that feel both intimate and vast. Featuring models like Abuk Yor, Stephanie Cook, Mariane Godoy, and Katherine Wilkey, the campaign channels a sense of deliberate poise. This high-fashion editorial work successfully bridges the gap between lifestyle photography and luxury commercial portraiture, emphasizing the clean lines and intricate patterns of the collection through high-contrast lighting that demands attention to every detail.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion