Balmain
Balmain SS25 Digital Advertising
Brand
Date
Mar 2025
Description
Balmain’s SS25 digital advertising campaign focuses on the house’s signature tailoring and accessory lines. Photographer Jean-Marie Binet captures the collection through a series of portraits featuring model Julia Meseguer, highlighting the brand’s hallmark structured blazers, metallic button detailing, and gold-accented leather goods. Shot with a polished, commercial aesthetic, the campaign utilizes a mix of warm indoor environments and studio-lit neutral backdrops. The imagery leans into a clean, vertical composition, incorporating elements of analogue film and natural light to emphasize the rich textures of tweed, denim, and refined leather accessories.
Style
Vertical, Commercial, Clean
Industries
Luxury Fashion Houses
Color
Pure White
Jet Black
Context
Advertising Campaign
Associated creatives
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