Balmain’s Spring/Summer 2025 digital advertising campaign centres on a series of portrait compositions that highlight the house's signature tailoring. Captured by photographer Jean-Marie Binet, the campaign features model Julia Meseguer in a range of structured outerwear, including double-breasted blazers and tweed jackets detailed with metallic hardware and gold button accents.
The imagery utilizes a mix of warm and clean lighting, set against varied backdrops that range from neutral architectural moldings to deep red panelling. Utilizing a combination of commercial, clean studio, and analogue film techniques, the series focuses on the tactile textures of denim, leather, and tweed within a refined, domestic-inspired aesthetic.
