Balmain

Jun 2025

The Balmain Resort 2026 collection presents a study in structural contrasts and bold silhouettes, captured through an editorial lens. Under the creative direction of Olivier Rousteing, the campaign leans into graphic forms and high-contrast color palettes, ranging from deep teals and pinks to sharp black tailoring. Photographer Zoe Natale Mannella brings a consistent, polished aesthetic to the series, utilizing soft, clean lighting to highlight intricate textures like ribbed knits, shearling, and patent leather. Casting by Anita Bitton centers on model Lainey Hearn, who navigates a minimalist studio environment defined by stark white backdrops and saturated color-blocked flooring. The imagery emphasizes the interplay between sculptural accessories and sharp garment construction.