Balmain: Balmain S/S 2025 Campaign

Feb 2025

The Balmain S/S 2025 campaign, led by creative directors Dovile Drizyte and Ezra Petronio, introduces the latest collection through a series of sharp, high-contrast portraits. Featuring model Laetitia Casta, the live-action video focuses on the precise details of the seasonal apparel, specifically highlighting structured suiting and accessories with signature gold hardware. Captured by Juergen Teller, the project utilizes clean architectural backdrops to frame the garments. The production aesthetic is rounded out by hair styling from Yuji Okuda, makeup by Satoko Watanabe, and manicures by Alexandra Janowski, maintaining a refined visual language across the commercial film.

Horizontal, Commercial, Clean

Set-dressed

Advertising Campaign