Balmain: Holiday 2025 Ad Campaign

Nov 2025

The Balmain Holiday 2025 campaign leans into a sophisticated, editorial aesthetic, set against the backdrop of ornate, classical interiors. Photographed by John Yuyi, the project explores the interplay between structured luxury fashion and reflective architecture, utilizing complex mirror compositions and warm, natural light to frame the collection's tailoring and accessories. Creative directors Ezra Petronio and Lana Petrusevych curate an atmosphere of polished, quiet opulence, with imagery that prioritizes texture and geometric precision. Across a series of indoor settings ranging from marble-clad spaces to patterned hotel suites, the campaign highlights the brand's sharp silhouettes and hardware-focused handbags. The execution employs clean, atmospheric compositions, occasionally integrating analogue-inspired film textures and experimental perspectives through glass surfaces, maintaining a consistent focus on high-end garment details and structured forms.

Editorial, Vertical, Warm, Clean

Advertising Campaign