Balmain

Nov 2025

The Balmain Holiday 2025 campaign explores a narrative of opulent interiority, capturing the collection through a lens of classic architectural luxury. Photographed by John Yuyi under the creative direction of Ezra Petronio and Lana Petrusevych, the series moves through hotel rooms, marble-clad hallways, and ornate staircases. The work emphasizes structured silhouettes and rich textures, utilizing complex mirror reflections and natural light to add depth to the fashion editorial. The imagery leans into a polished commercial aesthetic, highlighting the season's accessories—from suede shoulder bags to leather handbags with gold hardware—within sophisticated, atmospheric settings. By blending domestic vignettes with high-end editorial composition, the campaign maintains a consistent, warm tone that balances modern styling with a traditional sense of place.

Editorial, Vertical, Warm, Clean

Luxury Fashion Houses

Advertising Campaign