Axe

23 projects·0 creatives·

Featured Axe projects

This week's top Axe projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Axe · Mature

Axe explores personal presence in its latest fragrance campaign, 'Mature.' The project features a series of character-driven vignettes, capturing women across diverse settings that range from nocturnal car interiors to brightly lit halls and restaurant environments. Produced by GREATERGOOD, the film leans into a deliberate aesthetic, utilizing dramatic monochrome lighting and cinematic framing to establish its visual tone. The commercial focuses on intimate lifestyle moments, maintaining a polished art direction that emphasizes expression and character detail throughout the live-action sequences.

Project

Axe · Bizarrap

Axe and Bizarrap collaborate on a campaign highlighting a limited edition fragrance launch. The commercial follows a protagonist through an urban landscape, transitioning between stylized interior settings and street-level scenes. Featuring the artist Bizarrap in a series of sequences, the production utilizes cinematic lighting and deep color grading to establish a moody atmosphere. Creative direction for the campaign was provided by William McVay, with production handled by GREATERGOOD.