This commercial for Axe, titled 'Click,' stars actor Ranbir Kapoor. The film follows a series of candid interactions across residential and gym environments, focusing on capturing moments of charm through live-action footage.
Produced by Bang Bang Films, Mumbai, with creative execution from BBH Singapore, the project employs dynamic framing and natural lighting to maintain a clean aesthetic. The film moves through a variety of indoor and outdoor settings, utilizing a warm color palette to highlight the narrative flow.
