Axe
Mature
Brand
ProjectMature
Date
Jun 2026
Description
Axe explores personal expression in the fragrance category with Mature, a commercial project produced by GREATERGOOD. The work leans into a series of character-driven vignettes, capturing intimate lifestyle moments across diverse environments ranging from vehicle interiors to restaurant settings. Utilizing cinematic framing and dramatic monochrome lighting, the production relies on live-action technique to present its narrative. The project moves through varied locations, focusing on polished art direction to establish its atmospheric, high-contrast aesthetic.
Style
Horizontal, Cinematic, Monochrome
Industries
Fragrance
Context
TVC / TV Commercial
Associated creatives
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