Axe: Long Lasting
Brand
Date
Mar 2025
Description
Axe explores the interplay of atmosphere and movement in the Long Lasting commercial. The film leans into a cinematic narrative, centered on a high-contrast interaction between two characters within a modern, minimalist glass-walled interior. The production utilizes low-key lighting and a polished visual palette to establish a sleek tone. Directed by CANADA London with agency creative from LOLA MullenLowe, the project features live-action technique and atmospheric framing, complemented by post-production work from Melt Creative.
Style
Horizontal, Cinematic, Moody, Clean
Industries
Color
Jet Black
Chocolate
Background
Living Room
Context
TVC / TV Commercial
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