The Axe 'Catnip' commercial, produced by CANADA London with agency support from LOLA Mullenlowe and IXYXI, introduces a narrative centered on a lighthearted dating encounter. Set within a meticulously styled living room featuring mid-century modern furniture, the film utilizes warm, saturated tones to underscore the humorous tension between the characters and their surroundings.
The spot employs a cinematic, retro aesthetic through live-action technique and deliberate art direction. Post-production visual effects were provided by Melt Creative, with sound design and original music compositions overseen by Big Sync Music and additional support from The Quarry.
