Axe: Bizarrap
Brand
Date
Mar 2026
Description
Axe and Bizarrap collaborate on a campaign highlighting a limited edition fragrance launch. The commercial follows a protagonist through an urban landscape, transitioning between stylized interior settings and street-level scenes. Featuring the artist Bizarrap in a series of sequences, the production utilizes cinematic lighting and deep color grading to establish a moody atmosphere. Creative direction for the campaign was provided by William McVay, with production handled by GREATERGOOD.
Style
Horizontal, Action, Cinematic, Moody
Industries
Color
Navy
Pure White
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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