Axe

Bizarrap

Brand

Date

Mar 2026

Description

Axe collaborates with artist Bizarrap in this commercial campaign, capturing a series of stylized sequences that blend interior and street-based vignettes. The film channels a cinematic aesthetic, defined by deep color grading and a moody atmosphere that carries across its live-action execution. The project features a mix of library and urban settings, centering on a product-focused narrative with appearances from Bizarrap. Production was handled by GREATERGOOD, with agency support from William McVay.

Style

Horizontal, Action, Cinematic, Moody

Industries

Fragrance

Color

Navy

Pure White

Jet Black

Background

Living Room

Context

TVC / TV Commercial