Axe explores everyday scenarios in this comedic campaign titled The Neighbour. Directed by agency LOLA Mullenlowe, the commercial video captures a moment of domestic preparation, focusing on the character's interaction with the product in a standard bathroom setting.
The project leans into a cinematic visual style using live-action techniques to emphasize the sensory experience of the shower routine. Production was handled by Czar BE, with post-production support from Crabsalad and sound design managed by Big Sync Music.
