Zara

Feb 2025

Zara’s Spring 2025 campaign, 'Running to the sun,' presents a study in contrast, set against the vast, shifting expanse of desert sand dunes. The project features model David Ikuepamitan, captured in a series of surreal, architectural environments where arid landscapes bleed into minimalist interiors. The imagery leans into a clean editorial aesthetic, utilizing natural light to cast sharp, geometric shadows that accentuate the collection’s earth tones and structured silhouettes. Photographed by Lukasz Pukowiec, the campaign employs analogue film techniques to heighten the organic textures of both the environment and the garments. Fashion styling by Alba Vicario pairs dark suiting and leather accessories with neutral utility wear, creating a distinct visual tension within the sand-swept scenes. Hair styling by Cecilie Hildebrandt and retouching by Paul Drozdowski complete the look, resulting in a refined series that emphasizes scale, isolation, and polished minimalism.

Editorial, Earthy, Clean, Vertical

Natural light

High Street Fashion

Advertising Campaign