Zara: ZARA MAN Spring 2025: Running to the sun

Feb 2025

For the Spring 2025 ZARA MAN collection, "Running to the sun" presents a visual narrative set within a surrealist desert landscape. Captured by photographer Lukasz Pukowiec, the campaign juxtaposes structured tailoring against the raw, shifting topography of vast sand dunes. The creative direction highlights a monochromatic, earthy palette where dark and neutral silhouettes interact with arid, minimalist environments. Featuring model David Ikuepamitan, the series utilizes architectural framing—including distressed doorways and interior walls overtaken by sand—to create geometric depth. With fashion styling by Alba Vicario, the collection focuses on the texture of suiting and utility wear under bright, natural light. The campaign employs clean, editorial photography techniques, incorporating analogue film elements to ground the collection's refined aesthetic.

Editorial, Earthy, Clean, Vertical

Natural light

Advertising Campaign