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Model standing inside a dilapidated room filled with sand dunes for Zara Man Spring 2025 campaign

Zara ZARA MAN Spring 2025: Running to the sun 2025

Associated creatives

Tags

Description

A male model stands centered within a derelict interior room where large orange sand dunes have drifted inside across the floor, viewed through open doorways and a window. The model wears a dark blazer, light top, dark trousers, and sandals, posed straight toward the camera with a neutral expression. Sunlight cuts sharply across the pale blue interior walls, casting clean linear shadows. The project is ZARA MAN Spring 2025: Running to the sun, photographed by Lukasz Pukowiec with fashion styling by Alba Vicario, hair styling by Cecilie Hildebrandt, and retouching by Paul Drozdowski.

Style

Horizontal, Commercial, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (30%)

Background

Sand Dunes

Context

Advertising Campaign