Brand
Zara ZARA MAN Spring 2025: Running to the sun 2025
Associated creatives
Tags
Description
This editorial campaign image for the Zara Man Spring 2025 project, titled Running to the sun, captures a single male model walking across a vast, minimalist expanse of sand dunes. Photographed by Lukasz Pukowiec with fashion styling by Alba Vicario, the composition emphasizes scale and isolation against rolling terrain. The muted color palette of the desert sand contrasts subtly with the figure's dark attire. Soft, diffused lighting under an overcast sky enhances the serene atmosphere of the outdoor scene.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Camel (50%)
Jet Black (50%)
Background
Sand Dunes
Context
Advertising Campaign