Brand

Zara ZARA MAN Spring 2025: Running to the sun 2025
Associated creatives
Tags
Description
This fashion editorial image for the Zara Man Spring 2025 campaign, titled Running to the sun, was photographed by Lukasz Pukowiec with styling by Alba Vicario and hair by Cecilie Hildebrandt. A male model is seated on a bed of sand next to a closed white paneled door set into a distressed light blue wall. He wears a dark suit jacket and trousers over a neutral top. Strong directional light cuts across the scene, creating sharp shadows. The composition employs an earthy color palette with warm amber sand tones contrasting against the cool blue background.
Style
Editorial, Vertical, Earthy
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Beige (30%)
Pure White (20%)
Background
Set-dressed
Context
Advertising Campaign, Lookbook
