Zara ZARA MAN Spring 2025: Running to the sun 2025

Description

A male model stands centered amidst rolling sand dunes under a clear, bright sky for the Zara Man Spring 2025 campaign, photographed by Lukasz Pukowiec. He wears a dark long-sleeve top paired with rich brown shorts and dark footwear, casting a long, distinct shadow across the rippled sand surface. The composition employs wide horizontal framing that emphasizes the vast, minimalist desert landscape. Natural daylight bathes the scene in warm tones, highlighting the textures of the sand and fabric. The styling by Alba Vicario creates a striking contrast between the dark attire and the golden terrain.

Style

Editorial, Horizontal, Earthy, Polished

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Desert

Context

Advertising Campaign