Zara ZARA MAN Spring 2025: Running to the sun 2025

Description

A full-length portrait from the ZARA MAN Spring 2025 campaign titled Running to the sun, photographed by Lukasz Pukowiec with fashion styling by Alba Vicario. The subject is a Black male model standing inside a structured architectural doorway opening onto a warm sand floor. He wears a matching beige utility jacket and shorts set, dark sunglasses, and holds a dark handbag. The set features muted green exterior walls and a pale interior space with a closed white door. The lighting is soft and ambient, casting minimal shadows within the surreal, dreamlike environment.

Style

Editorial, Vertical, Earthy, Grainy

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Sand Dunes

Context

Advertising Campaign