Zara

Dec 2024

The Zara Man Edition Winter 2024 campaign presents a focused study in contemporary menswear, utilizing a minimalist studio aesthetic to highlight material textures and structured silhouettes. The imagery employs controlled, directional lighting to emphasize the layering of heavy wool coats, knitwear, and tailoring, often set against seamless gradient backdrops or clean, high-key white environments. Photographer Rory van Millingen and creative director Gorka Sorozabal lean into a graphic visual language, frequently incorporating monochromatic palettes punctuated by vibrant yellow accessories and geometric set elements. Hair styling by Werner Amort and set design by Thomas Bird maintain a precise, clean composition across the editorial series. The project features models Badhiel Lony Nyang, Sanggun Lee, Parker Van Noord, and Teun van Stein.

Editorial, Vertical, Clean

Low-key / chiaroscuro

High Street Fashion

Grey Seamless

Advertising Campaign