Zara: ZARA MAN Edition Winter 2024

Dec 2024

The Zara Man Edition Winter 2024 campaign highlights a collection of structured menswear through a rigorous, minimalist studio lens. Captured by photographer Rory van Millingen under the creative direction of Gorka Sorozabal, the series centers on the interplay of heavy wool textures, fine knitwear, and sharp, contemporary tailoring. The imagery utilizes a deliberate chiaroscuro technique, often set against seamless gradient or high-key backdrops to emphasize the garment silhouettes. Minimalist set design by Thomas Bird, featuring wireframe structures and elevated platforms, provides a graphic framework that keeps the focus on the apparel. Hair styling by Werner Amort complements the clean aesthetic, balancing the dramatic lighting with a polished, precise finish.

Editorial, Vertical, Clean

Low-key / chiaroscuro

Grey Seamless

Advertising Campaign