Brand
ProjectZARA MAN Edition Winter 2024

Zara ZARA MAN Edition Winter 2024 2024
Associated creatives
Tags
Description
This fashion campaign portrait from the Zara Man Edition Winter 2024 project features a male model posed against a minimal studio background. He wears a structured black overcoat layered over a white shirt and turtleneck, carrying a large light-colored shoulder bag. The monochromatic color grading emphasizes the sharp tailoring and clean lines of the garments. Soft lighting creates a subtle gradient across the floor, highlighting the polished footwear and the minimalist composition of the shot.
Style
Vertical, Commercial, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Pure White (30%)
Background
Grey Seamless
Context
Advertising Campaign



