Brand
ProjectZARA MAN Edition Winter 2024

Zara ZARA MAN Edition Winter 2024 2024
Associated creatives
Tags
Description
This portrait for the Zara Man Edition Winter 2024 campaign features a male model styled in a long black overcoat, a layered grey sweater, a grey beanie cap, and mustard yellow leather gloves held in hand. The lighting uses controlled studio highlights that accentuate the textures of the heavy wool outerwear and fine knitwear against a dark, seamless background gradient. The composition captures the subject from the knees up with a direct, serious expression. Photography by Rory van Millingen with creative direction by Gorka Sorozabal, hair styling by Werner Amort, and set design by Thomas Bird.
Style
Editorial, Vertical, Desaturated, Clean
Techniques
Low-key / chiaroscuro
Industries
Menswear
Color
Jet Black (60%)
Medium Grey (30%)
Mustard (10%)
Background
Grey Seamless
Context
Lookbook



