Brand
ProjectZARA MAN Edition Winter 2024

Zara ZARA MAN Edition Winter 2024 2024
Associated creatives
Tags
Description
This portrait for the Zara Man Edition Winter 2024 campaign features a striking high-contrast profile silhouette against a seamless white background. The subject wears a textured high-collared garment with a visible shirt collar protruding underneath. The dramatic lighting creates a sharp chiaroscuro effect, emphasizing the clean lines of the facial profile and hair styling. The project was photographed by Rory van Millingen with creative direction by Gorka Sorozabal, set design by Thomas Bird, and hair styling by Werner Amort.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Jet Black (100%)
Background
White Seamless
Context
Advertising Campaign



