Brand
ProjectZARA MAN Edition Winter 2024

Zara ZARA MAN Edition Winter 2024 2024
Associated creatives
Tags
Description
This black-and-white fashion portrait for the Zara Man Edition Winter 2024 project was photographed by Rory van Millingen with creative direction by Gorka Sorozabal. The image features a male model wearing a textured dark blazer over a patterned collared shirt and knit top, paired with dark trousers and a belt, while holding a folded scarf. Hair styling was managed by Werner Amort and set design by Thomas Bird. The composition is set against a smooth gradient studio backdrop with soft, focused lighting accentuating the garments and textures.
Style
Vertical, Commercial, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Menswear
Color
Charcoal (60%)
Medium Grey (40%)
Background
Grey Seamless
Context
Advertising Campaign, Lookbook



