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Black and white portrait of a woman in black underwear on a bed with several men posing in the background.
Group of models in undergarments reclining across a plush red carpet and red sofa in a high-angle lifestyle advertising campaign shot.
Model in white shirt and black stockings seated in a red chair next to a staircase covered in red carpet with a shirtless man lying on steps
Woman in black underwear and socks reclining on a red couch surrounded by men in an ad campaign by Willy Chavarria
A woman in white underwear and white socks posing on a red table with two men beneath her in an ad campaign by Willy Chavarria.
A woman in white underwear and high heels holding a cocktail stands centrally surrounded by other models in a red carpeted room.
Close-up of three models wearing branded underwear and tank tops for the Willy Chavarria ad campaign.
Two female models in black underwear posing against a vibrant red background for Willy Chavarria
Model in black underwear posing against a vibrant red background for Willy Chavarria
Two models with blonde hair wearing white underwear sets against a bold red background.
Two models with blonde hair and glasses wearing white underwear posing against a bright red background in a campaign for Willy Chavarria.
Three models with blonde and black hair wearing white and black underwear against a red background.
Blonde model in a black crop top and shorts framed through a narrow opening in a red-lit interior space.
Model with platinum blonde hair wearing a black crop top and high-waisted briefs against a white background
Model with blonde hair wearing a black crop top and underwear with sheer knee-high socks, posing against a white wall.
Black and white portrait of a woman in black underwear on a bed with several men posing in the background.
Group of models in undergarments reclining across a plush red carpet and red sofa in a high-angle lifestyle advertising campaign shot.
Model in white shirt and black stockings seated in a red chair next to a staircase covered in red carpet with a shirtless man lying on steps

Willy Chavarria Underwear 2025 Ad Campaign 2025

About

The Willy Chavarria Underwear 2025 ad campaign serves as a masterclass in high-fashion editorial storytelling, blending raw, cinematic intensity with a distinctively bold visual language. Under the creative direction of Willy Chavarria, the project leans into a visceral, high-contrast aesthetic that elevates everyday essentials into a powerful statement of identity. Photographer Diego Bendezu captures the collection through a series of striking compositions, shifting between moody, low-key chiaroscuro lighting and crisp studio strobe setups that highlight the structural integrity of the branded pieces. The imagery thrives on a saturated, monochromatic red palette—a recurring motif that provides a vivid backdrop for the models, including Amara Gisele, Hiandra Martinez, and Lineisy Montero, whose intimate, stylized poses anchor the series in a sense of collective vulnerability and strength. Expertly curated styling by Rita Melssen, complemented by polished hair by Joey George and precise makeup artistry by Yadim, brings a retro-inflected, cinematic quality to the campaign. With thoughtful contributions from casting director Brent Chua, the ensemble achieves a cohesive, graphic impact that feels both classic and uncompromisingly modern. Through the integration of natural light and deliberate, architectural framing, the campaign transcends traditional lingerie and underwear advertising, offering a compelling, narrative-driven exploration of form, texture, and individual expression within the contemporary fashion landscape.

Brand

Willy Chavarria

Credits

Willy Chavarria
Creative Director
Diego Bendezu
Photographer
Amara Gisele
Models
Hiandra Martinez
Models
and Lineisy Montero
Models

Industries

Lingerie & Underwear

Styles

EditorialVerticalClean
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