Willy Chavarria
Underwear 2025 Ad Campaign
May 2025
The Willy Chavarria Underwear 2025 ad campaign serves as a masterclass in high-fashion editorial storytelling, blending raw, cinematic intensity with a distinctively bold visual language. Under the creative direction of Willy Chavarria, the project leans into a visceral, high-contrast aesthetic that elevates everyday essentials into a powerful statement of identity. Photographer Diego Bendezu captures the collection through a series of striking compositions, shifting between moody, low-key chiaroscuro lighting and crisp studio strobe setups that highlight the structural integrity of the branded pieces. The imagery thrives on a saturated, monochromatic red palette—a recurring motif that provides a vivid backdrop for the models, including Amara Gisele, Hiandra Martinez, and Lineisy Montero, whose intimate, stylized poses anchor the series in a sense of collective vulnerability and strength. Expertly curated styling by Rita Melssen, complemented by polished hair by Joey George and precise makeup artistry by Yadim, brings a retro-inflected, cinematic quality to the campaign. With thoughtful contributions from casting director Brent Chua, the ensemble achieves a cohesive, graphic impact that feels both classic and uncompromisingly modern. Through the integration of natural light and deliberate, architectural framing, the campaign transcends traditional lingerie and underwear advertising, offering a compelling, narrative-driven exploration of form, texture, and individual expression within the contemporary fashion landscape.
Editorial, Lifestyle
Studio strobe
Lingerie & Underwear, Fashion
