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BrandWilly Chavarria
ProjectUnderwear 2025 Ad Campaign
Group of models in undergarments reclining across a plush red carpet and red sofa in a high-angle lifestyle advertising campaign shot.

Willy Chavarria Underwear 2025 Ad Campaign 2025

Associated creatives

Willy Chavarria
Willy ChavarriaCreative Director
Diego Bendezu
Diego BendezuPhotographer
Amara Gisele
Amara GiseleModels
Hiandra Martinez
Hiandra MartinezModels
and Lineisy Montero
and Lineisy MonteroModels
Rita Melssen
Rita MelssenStylist
Joey George
Joey GeorgeHair
Yadim
YadimMakeup
Brent Chua
Brent ChuaCasting Director
Valentina Ferrer
Valentina FerrerInfluencer

Tags

group of modelsgroup of models recliningmodels on red carpetunderwear campaignfashion models

Description

This high-angle campaign photograph for Willy Chavarria's Underwear 2025 ad campaign features a diverse group of models styled by Rita Melssen, lounging across a vibrant red carpet and matching sofa. Photographed by Diego Bendezu with hair by Joey George and makeup by Yadim, the ensemble shot emphasizes dramatic staging against a monochromatic interior. The models wear coordinated white and black undergarments, creating a striking contrast with the saturated red surroundings. The overhead framing highlights the structured arrangement of the group in an interior setting.

Style

Editorial, Vertical, Saturated, Warm

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (30%)

Background

Fabric Texture

Context

Advertising Campaign