BrandWilly Chavarria
ProjectUnderwear 2025 Ad Campaign

Willy Chavarria Underwear 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This image is part of the Underwear 2025 ad campaign for Willy Chavarria, captured by photographer Diego Bendezu. The central figure stands facing away while looking back over her shoulder, wearing white underwear, knee-high socks, and black heels while holding a cocktail glass. Other models are positioned around the red carpeted interior space under directional lighting. The styling is directed by Rita Melssen, with hair by Joey George and makeup by Yadim.
Style
Vertical, Commercial, Moody, 1980s
Techniques
Natural light
Industries
Lingerie & Underwear
Color
Pure White (50%)
Jet Black (50%)
Background
Set-dressed
Context
Advertising Campaign



