Willy Chavarria Underwear 2025 Ad Campaign 2025

Description

Captured by photographer Diego Bendezu for Willy Chavarria's Underwear 2025 ad campaign, this vertical portrait features a central female model reclining on a vibrant red sofa inside a residential interior. She wears a black top, dark undergarments, and sheer black knee-high stockings while holding a cigarette, styled with red lipstick and dark hair. To her left, a shirtless man wearing white socks and dark shoes kneels by the red coffee table, holding a lighter. In the right foreground, another partial figure stands in white underwear, white socks, and black shoes. The setting is characterized by glossy red surfaces, white walls, and a minimalist aesthetic. Creative direction by Willy Chavarria, with styling by Rita Melssen, hair by Joey George, makeup by Yadim, and casting by Brent Chua.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Living Room

Context

Advertising Campaign