BrandWilly Chavarria
ProjectUnderwear 2025 Ad Campaign

Willy Chavarria Underwear 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This black and white editorial image is part of the Willy Chavarria Underwear 2025 ad campaign, photographed by Diego Bendezu. The frame features a woman in dark undergarments positioned in the foreground on a white bed, while multiple men in briefs pose in the background and near a mirror. The lighting creates high contrast with deep shadows and bright highlights against plain white walls. Styling was provided by Rita Melssen, with hair by Joey George and makeup by Yadim.
Style
Editorial, Vertical, Monochrome, Matte
Techniques
Analogue / film
Industries
Lingerie & Underwear
Color
Jet Black (50%)
Pure White (50%)
Background
Bedroom
Context
Advertising Campaign



