BrandWilly Chavarria
ProjectUnderwear 2025 Ad Campaign

Willy Chavarria Underwear 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This editorial campaign image for the Willy Chavarria Underwear 2025 ad campaign features three models posing closely together against a solid red background. Two models on the sides have voluminous platinum blonde hairstyles, wire-rimmed glasses, and matching white underwear sets. The central model has dark hair and wears a black one-shoulder top with matching black bottoms. The photograph is captured with a direct flash technique, highlighting sharp tones and a bold, high-contrast studio aesthetic. Diego Bendezu photographed the campaign, with styling by Rita Melssen, hair by Joey George, and makeup by Yadim.
Style
Editorial, Vertical, Warm, Clean
Techniques
Flash
Industries
Lingerie & Underwear
Color
Pure White (50%)
Jet Black (30%)
Background
Coloured Seamless
Context
Advertising Campaign



