ProjectUnderwear 2025 Ad Campaign

Underwear 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This portrait from the Willy Chavarria Underwear 2025 ad campaign was photographed by Diego Bendezu and styled by Rita Melssen. The image features a blonde model seated on a deep red carpet, framed by dark geometric foreground shadows that narrow toward the top. She wears a black sleeveless crop top, black briefs, sheer dark knee-high socks, and black heels, accessorized with thin-rimmed glasses and a pendant necklace. A cigarette pack rests on the carpet near her hand. The scene is bathed in warm, saturated red lighting, creating a dramatic and moody atmosphere.
Style
Editorial, Vertical, Moody, Warm
Industries
High Street Fashion
Color
Jet Black (60%)
Crimson (40%)
Background
Textured Backdrop
Context
Advertising Campaign



