Model from behind wearing dark oversized jacket with brown fur collar holding a small handbag

Model Aminat Muhammad wearing oversized black leather blazer and carrying a textured beige leather crossbody bag against a bright blue background

Model wearing a white shirt and skirt holding a dark leather crossbody bag against a bright blue background

Model wearing a red top and beige skirt holding a brown leather handbag against a plain white background

Model wearing a white coat and holding a brown shoulder bag against a bright blue studio background

Model with short dark hair wearing a brown leather jacket and holding a dark blue handbag against a plain background

Model wearing a black vest and brown trousers holding a black leather handbag against a plain background

Model in brown trench coat and red hoodie holding a black handbag against a bright blue background

Model holding a dark brown leather shoulder bag, wearing a cream top and red boots against a solid blue backdrop.

Black woman wearing a taupe coat holding a blue suede crossbody bag against a plain background for Yu Mei FW 25

Model in black leather jacket and black skirt holding a small beige crossbody bag against a plain white background

Model holding a blue leather handbag over their face wearing a black suit jacket and matching skirt against white

Various Campaigns YU MEI FW 25 2025

About

The Yu Mei FW 25 campaign presents a series of clean, studio-based portraits that highlight the brand's latest collection of leather bags and accessories. Photographed by Esther Theaker, the project centers on model Aminat Muhammad, utilizing bold, saturated backdrops and neutral settings to draw focus toward the tactile interplay between garment textures and structured handbag silhouettes. Fashion editor Vanessa Coyle curated the styling, which pairs contemporary tailoring and layered outerwear with the brand’s accessories. The imagery leans into an editorial aesthetic characterized by bright, even lighting and minimalist framing. Hair styling by Kei Terada and makeup by Crystabel Efemena Riley maintain a polished, consistent look across the series, ensuring the craftsmanship and hardware of the collection remain at the forefront.