Various Campaigns

YU MEI FW 25

Brand

Various Campaigns

ProjectYU MEI FW 25

Date

Feb 2025

Description

The Yu Mei FW 25 fashion campaign highlights the brand’s latest collection of leather bags and accessories through a series of striking studio portraits. Photographer Esther Theaker employs clean, natural light to emphasize the rich textures of the leather goods and the diverse layering of the garments, utilizing both neutral white and vibrant blue seamless backgrounds to ground the compositions. Featuring model Aminat Muhammad, the editorial visuals explore a polished aesthetic that balances structured tailoring with bold color accents. The project showcases the versatility of the accessories through various styling choices, ranging from monochromatic ensembles to layered seasonal outerwear. Fashion editor Vanessa Coyle curated the wardrobe, with hair by Kei Terada and makeup by Crystabel Efemena Riley.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Jet Black

Background

White Seamless

Context

Advertising Campaign