Various Campaigns YU MEI FW 25 2025

Description

This fashion campaign portrait for Yu Mei FW 25 features model Aminat Muhammad posing against a solid blue seamless backdrop. She wears a long brown belted trench coat layered over a bright red hooded top, paired with matching trousers and dark footwear. Her pose is directed toward the camera as she holds out a black leather shoulder handbag by its strap. Photographed by Esther Theaker with styling by Vanessa Coyle, the shot utilises clean studio lighting that highlights the smooth texture of the outerwear and the bold contrast of the primary colour palette.

Style

Vertical, Commercial, Clean, Matte

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Coloured Seamless

Context

Advertising Campaign