Various Campaigns YU MEI FW 25 2025

Description

A striking fashion campaign portrait captured by photographer Esther Theaker for the Yu Mei FW 25 project, featuring model Aminat Muhammad. The subject stands against a clean, neutral background, wearing a cream collared shirt layered beneath a black knit vest and brown trousers. She holds a structured black leather handbag by its handle with both hands, positioned prominently in the foreground. Fashion editor Vanessa Coyle styled the look, complemented by hair by Kei Terada and makeup by Crystabel Efemena Riley. The composition employs soft, even studio lighting that accentuates the clean lines and rich textures of the garments and accessories.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

White Seamless

Context

Advertising Campaign