Various Campaigns YU MEI FW 25 2025

Description

This fashion campaign portrait from the Yu Mei FW 25 project features a model with short dark hair in profile, wearing a weathered brown leather jacket over a light blue shirt. The model holds a dark blue leather handbag close, showcasing its structured design and silver hardware. The background consists of a clean, neutral seamless surface that keeps the focus entirely on the apparel and accessories. Soft, even lighting highlights the textures of the leather and fabric garments. Esther Theaker photographed the session with styling by Vanessa Coyle, hair by Kei Terada, and makeup by Crystabel Efemena Riley.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

White Seamless

Context

Advertising Campaign