Brand
ProjectYU MEI FW 25

Various Campaigns YU MEI FW 25 2025
Associated creatives
Tags
Description
This fashion campaign portrait for Yu Mei FW 25 features model Aminat Muhammad posing against a solid blue seamless studio backdrop. She wears a long white belted coat and carries a structured dark brown shoulder bag over her shoulder. The image is captured by photographer Esther Theaker with fashion styling by Vanessa Coyle, hair by Kei Terada, and makeup by Crystabel Efemena Riley. Clean studio lighting illuminates the subject, highlighting the textures of the coat and leather bag.
Style
Editorial, Vertical, Clean
Industries
Bags & Accessories
Color
Pure White (60%)
Chocolate (40%)
Background
Coloured Seamless
Context
Advertising Campaign
