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Model wearing a white coat and holding a brown shoulder bag against a bright blue studio background

Various Campaigns YU MEI FW 25 2025

Associated creatives

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Description

This fashion campaign portrait for Yu Mei FW 25 features model Aminat Muhammad posing against a solid blue seamless studio backdrop. She wears a long white belted coat and carries a structured dark brown shoulder bag over her shoulder. The image is captured by photographer Esther Theaker with fashion styling by Vanessa Coyle, hair by Kei Terada, and makeup by Crystabel Efemena Riley. Clean studio lighting illuminates the subject, highlighting the textures of the coat and leather bag.

Style

Editorial, Vertical, Clean

Industries

Bags & Accessories

Color

Pure White (60%)
Chocolate (40%)

Background

Coloured Seamless

Context

Advertising Campaign