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Brand
Various Campaigns
ProjectYU MEI FW 25
Model wearing a white shirt and skirt holding a dark leather crossbody bag against a bright blue background

Various Campaigns YU MEI FW 25 2025

Associated creatives

Esther Theaker
Esther TheakerPhotographer
Vanessa Coyle
Vanessa CoyleFashion Editor/Stylist
Kei Terada
Kei TeradaHair Stylist
Crystabel Efemena Riley
Crystabel Efemena RileyMakeup Artist
Aminat Muhammad
Aminat MuhammadModel

Tags

woman holding leather bagwoman holding bagleather bagcrossbody bagwhite shirtwhite skirt

Description

Fashion campaign portrait for YU MEI FW 25 photographed by Esther Theaker with styling by Vanessa Coyle. The image features model Aminat Muhammad wearing a crisp white button-down shirt and matching white skirt against a vibrant solid blue backdrop. She holds a small dark leather crossbody bag with long thin straps positioned centrally in front of her. Hair styling by Kei Terada and makeup by Crystabel Efemena Riley complete the clean studio look.

Style

Artistic, Vertical, Commercial, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Pure White (70%)
Jet Black (30%)

Background

Coloured Seamless

Context

Advertising Campaign