Various Campaigns YU MEI FW 25 2025

Description

This fashion editorial image for the Yu Mei FW 25 project features model Aminat Muhammad posing against a clean white backdrop, holding a large blue leather handbag up over her upper face. She is dressed in a structured black jacket and matching midi skirt, paired with black socks and black footwear. The campaign was photographed by Esther Theaker, with fashion styling by Vanessa Coyle, hair styling by Kei Terada, and makeup by Crystabel Efemena Riley. The lighting is bright and even, highlighting the clean silhouette of the garments and the rich texture of the leather handbag.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

White Seamless

Context

Advertising Campaign