Various Campaigns YU MEI FW 25 2025

Description

This fashion campaign portrait for Yu Mei FW 25 features model Aminat Muhammad posed against a neutral studio backdrop. She wears a structured taupe double-breasted coat layered over a vibrant red collared shirt, creating a striking contrast of textures and tones. Her hands gently hold a compact blue suede crossbody bag with a thin strap draped across the front. The lighting is soft and even, highlighting the rich tactile qualities of the outerwear and accessories. Esther Theaker photographed the project, with fashion styling by Vanessa Coyle, hair by Kei Terada, and makeup by Crystabel Efemena Riley.

Style

Editorial, Vertical, Warm, Clean

Techniques

Soft Light

Industries

Bags & Accessories

Color

Background

White Seamless

Context

Advertising Campaign