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Various Campaigns Santa Maria Novella 2026
About
This series of editorial product still lifes for Santa Maria Novella highlights the brand’s heritage beauty collection through a series of evocative, Mediterranean-inspired tableaus. Photographed by Mattia Parodi, the project utilizes natural light to emphasize the tactile quality of the apothecary soaps, perfumes, and grooming essentials. Set design by Cameranesi Pompili plays a central role in framing the products within carefully curated environments. The compositions range from outdoor garden settings featuring classical stone sculpture to intimate domestic interiors, incorporating elements like weathered marble, antique wood, and botanical accents. The visual execution leans into an analogue film aesthetic, capturing warm, clean textures that reflect the brand's historic identity.













