Totême Totême S/S 25 Campaign 2025

Description

This black and white campaign image for Totême features model Jeanne Cadieu posing in an industrial interior with a weathered, textured wall. She wears a dark, oversized coat layered over a turtleneck and holds a structured, crocodile-embossed handbag close to her torso. Her hair is pulled back into a sleek style, complementing her direct, composed gaze toward the camera. The lighting is soft and natural, emphasizing the rich fabric textures and clean lines of the garments. Mikael Jansson captured the photograph with styling by Camilla Nickerson.

Style

Editorial, Vertical, Desaturated, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign