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  • ·Toteme S/S 25 campaign fashion portrait by Mikael Jansson
Jeanne Cadieu seated on a stool wearing a white knit dress and black hights against a distressed concrete wall

Totême Totême S/S 25 Campaign 2025

Associated creatives

Tags

Description

This black and white fashion campaign image for Toteme S/S 25 was captured by photographer Mikael Jansson. Model Jeanne Cadieu is seated on a small concrete block, wearing a short-sleeved white knit dress, dark hights, and heeled sandals. Her hair is styled sleekly back, and she wears layered necklaces. The background consists of a rough, weathered concrete wall with visible texture and patches. The lighting is directional, casting distinct shadows across the floor and highlighting the textural elements of the clothing and setting.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Concrete Texture

Context

Advertising Campaign