Brand
ProjectTotême S/S 25 Campaign

Totême Totême S/S 25 Campaign 2025
Associated creatives
Tags
Description
This black and white fashion campaign image for Toteme S/S 25 was captured by photographer Mikael Jansson. Model Jeanne Cadieu is seated on a small concrete block, wearing a short-sleeved white knit dress, dark hights, and heeled sandals. Her hair is styled sleekly back, and she wears layered necklaces. The background consists of a rough, weathered concrete wall with visible texture and patches. The lighting is directional, casting distinct shadows across the floor and highlighting the textural elements of the clothing and setting.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Jet Black (50%)
Background
Concrete Texture
Context
Advertising Campaign



