Totême Totême S/S 25 Campaign 2025

Description

This black-and-white fashion portrait features model Jeanne Cadieu captured for the Totême S/S 25 campaign by photographer Mikael Jansson. The subject stands in profile within an austere room featuring weathered, distressed plaster walls and a plain floor. She wears a structured, light-colored coat with exaggerated sleeves over dark tights and heeled mules, styled by Camilla Nickerson. The composition is calm and minimal, utilizing natural light from a large oval window opening in the background to cast soft, directional illumination across the scene. Hair and makeup are kept understated by Mustafa Yanaz and Mark Carrasquillo, contributing to the clean, editorial aesthetic of the campaign.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign