Te Ūaka: Brand Identity
Brand
Date
Apr 2021
Description
The brand identity for Te Ūaka, the Lyttelton Museum, centres on a modular geometric system developed by McCarthy. This visual language relies on a custom typeface constructed from circular and rectangular elements, resulting in a cohesive grid-based aesthetic that spans print, digital, and environmental applications. The project features a high-contrast monochrome palette accented by pops of orange, applied across exhibition signage, brochures, and UI layouts. By prioritizing typographic hierarchy and structural clarity, the design establishes a clean, modern framework for the museum’s archival and navigational needs.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Jet Black
Pure White
Associated creatives
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