Te Ūaka

Apr 2021

McCarthy delivers a comprehensive brand identity for Te Uaka, The Lyttelton Museum, centering on a modular typographic system built from precise geometric forms. The visual language relies on a stark monochrome palette, using circular and rectangular elements to construct a custom logotype and complete font set that feels both architectural and modern. Across digital and physical applications, the design maintains a minimalist rhythm. The identity extends from print collateral, such as exhibition booklets and posters, to UI elements and museum wayfinding. By balancing high-contrast graphics with clean, grid-based layouts, the project establishes a cohesive aesthetic that remains functional in complex environments like website navigation and interior signage.

Horizontal, Commercial, Clean, Minimalist

Typography