Te Ūaka Brand Identity 2021

Description

This publication design spread for the Te Uaka brand identity features clean, minimalist layout choices with stark contrast. The open brochure lies flat on a plain white surface, displaying stark black pages with large white geometric typography forming the words Our Themes. The right-hand page includes a structured index listing thematic sections alongside page numbers. McCarthy designed the graphic layout, emphasizing crisp typographic hierarchy and bold geometric letterforms.

Style

Horizontal, Corporate, Clean, Minimalist

Techniques

Typography, Vector

Color

Background

White Seamless

Context

Editorial