NEW LETTERS
Brand Identity
Brand
ProjectBrand Identity
Date
May 2021
Description
NEW LETTERS presents a versatile brand identity project that spans diverse product packaging, editorial layouts, and environmental signage. The work balances clean, minimalist product design with complex, illustrative graphic elements. Across multiple applications, the identity project employs vector-based tarot illustrations, bold typography, and a distinct palette of ochre, pink, and monochrome tones. Whether applied to coffee bag packaging or large-scale outdoor billboards, the execution maintains a consistent visual language that pairs sans-serif type with playful line work and CGI-rendered product forms.
Style
Horizontal, Commercial, Clean
Techniques
Typography
Color
Pure White
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