NEW LETTERS delivers a comprehensive Brand Identity project, showcasing a versatile approach to visual communication across diverse mediums. The work spans product packaging, outdoor advertising, and editorial design, maintaining a consistent focus on clean, minimalist typography and graphic form.
Techniques such as 3D rendering and vector illustration are employed to develop a coherent system, from coffee bag packaging and cosmetic tube aesthetics to tarot-inspired editorial spreads. The portfolio demonstrates an integration of monochrome palettes and bold colourway arrangements, with execution anchored by a disciplined approach to layout and spacing.
